Digital design covers the gap between a brand identity and what actually gets put on a screen. A brand can be beautifully designed and completely fail to translate into a website or app because the digital application was treated as an afterthought. We design digital materials with the same level of intention we bring to print and identity work.
The digital environment has its own constraints that do not exist in print. Responsive behaviour. Loading considerations. Interaction states. Text that wraps differently at different sizes. We design for these constraints rather than presenting screen designs that only work in a static mockup.
What we design and what we do not
We design the visual output for digital applications: layouts, components, templates, ad units. We do not build websites or develop applications. For clients who need both design and development, we can introduce development partners who we have worked with on previous projects and who understand how to build from a Figma file.
Asset organisation
Digital deliverables are organised in Figma with named components, grouped layers, and documented states. We provide a handoff document that describes every component, its variants, and the spacing rules that apply. This reduces the interpretation gap between design and development significantly.
Ready to work on Digital Design?
We start new projects in batches. Get in touch to discuss yours.